Welcome back to "Doggerel," where I ramble on about words and phrases that are misused, abused, or just plain meaningless.
Woos often like to pretend that skeptics all have pointy ears, that we're beyond emotion, etcetera. Especially when we see through appeals to emotion and heartfelt, if misguided warnings. Of course, we're people, too. We're just more consistent than most people.
First, one of the woo abuses of the term implies that logic is something incredibly restrictive, and that their favorite woo is beyond it all. This usually gets into silly special pleading pretty quickly, when they claim that results exist, but they can't be measured. How they measured them is left an open question.
Second, woos will often use fallacies of "logical" people to try to convince us that we shouldn't discount stuff. One of these is the famous Sherlock Holmes quote, "Once you eliminate the impossible, whatever remains, however improbable, must be the truth." That one in particular, as well as many other lines of 'woo logic' tend to be based on a lack of imagination. Holmes's quote relies on the presumption (and hubris) that you know all the possibilities. Usually, the woos in question don't even know what a skeptic's stance is on the issue, and thus can't attack the real lines of logic and assumptions being used.
Third, woos treat logic as if it were somehow antithetical to emotion. Quite frankly, I don't see how. Emotion seems like a natural extension of logic to me. Heck, it forms a large part of my sense of humor: A lot of jokes rely on the listener being able to spot holes in someone's logic, or reversal of expectations arrived at through logic. That must be why I see so few woos with a sense of humor.