Welcome back to "Doggerel," where I ramble on about words and phrases that are misused, abused, or just plain meaningless.
One tactic that never fails to impress other woos is writing a book. "Anyone who can fill several pages of text must be smart!" seems to be the general sentiment. The problem is that there are lots of publishers who aren't into intellectual content. Just because you can get published doesn't mean there's anything impressive in your writing.
Another aspect to the doggerel is that it's a stalling tactic. If you have a revolutionary argument that will change the world, you should present it as often and as soon as reasonably possible. Using this tactic allows the woo to appear to be responding to criticisms, but it doesn't entail any work on his part. Chances are, in the book, he won't address the questions raised, if it ever gets published, and if he won't even give a glimmer of his arguments, why should we bother looking at the book?
It also entails a bit of marketing: Often, people who disagree with you may buy a book just to verify that it's as stupid as they presume. They may be marketing to other woos in the comment threads. Either way, word gets out about the book, leading to a chance of profit. And they have a habit of saying us skeptics are shills.